Privacy and Cookie Policy – Liberty72

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Liberty72 Privacy and Cookie Policy

Last updated: October 4, 2025

We value your privacy and are committed to protecting your personal information. This Privacy and Cookie Policy explains how Liberty72 (“we,” “us,” or “our”) collects, uses, and protects your information when you use our Website, https://www.liberty72.blog.

By accessing or using the Website, you agree to the terms of this Policy.

1. Information We Collect

We may collect the following types of information when you use our Website:

  • Personal Information: Information you voluntarily provide (e.g., name, email address) when contacting us or submitting forms.
  • Non-Personal Information: Data automatically collected, such as your IP address, browser type, device type, and usage activity.
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar tools (see Section 5).

2. How We Use Your Information and Legal Basis

We use your information to:

  • Operate, maintain, and improve the Website.
  • Display personalized ads through Google AdSense or other networks.
  • Monitor site performance and usage trends.
  • Communicate with you when you contact us.
  • Comply with legal obligations.

Legal Basis for Processing (GDPR):

We process your data based on:

  • Your Consent: (for non-essential cookies and personalized advertising, collected via our Consent Management Platform).
  • Our Legitimate Interests: (to operate and secure the Website, prevent fraud, and conduct non-personalized analytics).
  • Legal Compliance: (to meet regulatory requirements).

3. Advertising, Affiliates, and Consent Mechanism

We use Google AdSense and other third-party advertisers. These parties and their vendors may use cookies to serve personalized advertising based on your prior visits and interests.

Consent Management Platform (CMP): We use a GDPR and TCF (Transparency and Consent Framework) compliant CMP to obtain, record, and manage your choices regarding the use of cookies and personal data for advertising.

Withdrawal of Consent: You have the right to withdraw your consent at any time. A link or button to "Manage Cookie Preferences" will always be available on the Website to allow you to easily change your choices.

You can learn more about how Google uses data by visiting: Google’s Advertising Policy.

4. Sharing and Retention of Information

We do not sell, rent, or trade your personal information.

We may share limited data with:

  • Service providers (e.g., Google) for analytics and advertising, subject to your consent choices.
  • Legal authorities when required by law.

We retain data only as long as necessary for the purposes stated in this Policy or as required by law.

5. Cookies and Tracking Technologies

Cookies are small files stored on your device. We use them for:

  • Essential Functionality: Required for the basic operation of the site (cannot be disabled).
  • Performance/Analytics: To analyze website traffic and performance.
  • Advertising: To deliver relevant, personalized ads, only after obtaining your explicit consent.

You can control or disable non-essential cookies through your browser settings or by using our Manage Cookie Preferences link/button.

6. Children’s Privacy

Our Website is not directed to children under 13. We do not knowingly collect personal data from minors. If we learn that we have collected data from a child, we will promptly delete it.

7. Your Data Rights (GDPR and CCPA)

Depending on your location, you have the right to:

  • Access, Correct, or Delete your personal data.
  • Withdraw Consent for data processing (via the "Manage Cookie Preferences" link).
  • Object to personalized advertising or tracking.
  • Opt out of the “Sale” or “Sharing” of your personal data (under CCPA/CPRA).

CCPA Notice: We provide a visible link titled “Do Not Sell or Share My Personal Information” on our website footer. Clicking this link allows California residents to opt out of the sharing of their personal information for cross-context behavioral advertising.

To exercise your rights, contact us using the details below. We will respond to verifiable requests within the legally required timeframe (typically 30–45 days).

8. Data Security

We use reasonable administrative, technical, and physical measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Website may contain links to external websites. We are not responsible for their privacy practices or content.

10. Contact Us

If you have questions about this Privacy and Cookie Policy, contact us:

  • Contact Page: through the Website Contact Form

    • 11. Changes to This Policy

    We may update this Policy periodically. Updates will appear on this page with a new “Last Updated” date. Your continued use of the Website after changes indicates your acceptance.

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